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April 20, 2015

Calculate Website ROI

When we think about the foundation of a business’s digital strategy, the first thing that comes to mind is their website. Websites play a vital role in connecting people with your company’s products or services, and marketing your business to...
April 16, 2015

5 Most Expensive Logos

Logo design is essential to the success of your growing business. The company logo is part of your company’s marketing campaign, and a strong image that your market can latch onto. A logo represents the nature, character, and values of...
March 31, 2015

New Print Campaign

Flyer #1 Flyer #2 Flyer #3 It was dark and stormy night. Okay, maybe not, however, we were definitely working into the wee hours at A Nerd’s World Headquarters. Just when we thought we were about to lose steam, Chris...
March 24, 2015

A Spotlight on Autism

On February 23, 2009, my husband Chris and I received one of the most precious gifts ever – our second son. During his first year of life, Chris and I noticed that he didn’t show the same interests in activities...
March 17, 2015

Black Hat vs. White Hat SEO

Search Engine Optimization or SEO, is the process that increases the visibility of your website in a search engine’s results page.  Sites that rank highly on search engine results pages (SERP) attract more visitors.  Major engines such as Google use...
March 6, 2015

Storage Wars Canada

It looks like Storage Wars Canada just got a little bit Nerdier. Our very own Chris Hughes was featured on the latest episode of the popular OLN show to share his expertise on antique and vintage cameras. Trading in her...
February 26, 2015

688 Richmond Street West

A Nerd’s World is pleased to announce the opening of our new location in the heart of Toronto’s Garment District. Our boutique creative firm is opening its second location in response to organizational growth and expansion. Acting as our official...
February 25, 2015

Using Heatmaps

If you’ve been keeping up with the latest in digital marketing trends, you’re probably familiar with heatmaps. A powerful tool used by successful Internet marketers and in affiliate marketing campaigns, they can tell you a lot about a website that...
January 7, 2015

7 Tips for your Email List

According to a recent report, we spend about 29% of our workdays in our email inbox. That’s more time and attention than we give to any single website, social media platform, or possibly even to our significant other. Email also...
January 3, 2015

New LinkedIn Headshots?

Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. In fact, your profile is 14x more likely to be viewed simply by...
January 2, 2015

App Dev in Toronto

Here is a sneak preview at our first app mock-up for our client Toys R Us. In a co-operative effort along side Open Creative, we created a Facebook app to promote Toys R Us Canada’s 30th Anniversary – Never Grow...
December 29, 2014

Why is Blogging Important?

As a business owner, it’s easy to write off blogging as something that’s peripheral to the major goals of your business. After all, blog posts inform and educate users, and not directly market your product or service to them. While...

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