https://www.youtube.com/watch?v=noUSSxfIZAU Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the...
If you’ve spent any time on small business websites or reading monthly entrepreneur magazines, you’ve probably heard the two dominant narratives about Toronto Search Engine Optimization (SEO). One narrative says that SEO is the best investment for small businesses as...
It was our great pleasure working alongside Open Creative and Evergreen on the “Getting Dirty Ad Campaign”. Evergreen is a Toronto based not-for-profit that relies on community support to inspire action and green Canadian cities. Get Dirty was a fun,...
As the world has become an online mechanism for doing business, your headshot is the first impression you are making to prospective clients to make that initial contact. A distinctive headshot is going to make you stand out against your...
Is print advertising dead? This is a question that i’ve been asked time and time again with the rapid surge of social media and online marketing. While many businesses have completely migrated their advertising efforts to the web driven by its cost...
With social media and our online presence playing such a huge role today in the success of our businesses, it is now more important than ever to be seen often, and in the best possible light. Sometimes we try and...
Custom logo design, it’s an integral part of just about any successful business. That said, it’s likely not something much of the general public knows a whole lot about. We’re surrounded by brand based influence every day. From the golden...
One of the hardest things for a new company to do is predict how long their new website will take to cross the finish line. That makes sense, right? These companies don’t build sites themselves, so they have no way...
Set Clear Call to Action Every page of your website should have a defined call to action. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From...
Step 1: The Initial Consultation When we first meet with a new web design client, we have a lot of questions. These questions are designed to not only figure out your personal style preferences, but also to get to...
Content is King with SEO in 2015 Once upon a time, if you wanted to use Search Engine Optimization to increase your rankings, you simply crammed your website as full of keywords as possible. Some less scrupulous web designers crammed...